For me, design isn’t just problem-solving; it’s about crafting meaningful experiences for people, cultivating strong perspectives, and knowing when to trust intuition over data. I still design for measurable impact, but not everything worth doing is quantifiable.
My career has taken me across art direction, branding, experience strategy, user research, and enterprise design thinking, all with a focus on human-centered product design. Whether leading teams through complex systems or building scalable design frameworks, I approach my work with empathy, curiosity, and a commitment to balancing strategy with creativity.
Beyond work, I’m inspired by color, patterns, and the great outdoors. If you ever want to chat about design, branding, or the best hiking trails in the PNW, let’s connect
Oh, and I like to aimlessly doodle
My Values
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Design with empathy... and for impact
Empathy isn’t just about understanding frustrations; it’s about connecting the dots between user needs and outcomes. Design should do more than solve problems—it should create value.
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Cultivate a strong point of view
New industries, new technologies, new challenges. It’s easy to get lost. Ground yourself in research, lean on experts, and develop a vision worth defending. Take risks, own the results.
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Foster creativity through culture
Creative problem-solving doesn’t happen by accident. It needs the right environment, the right conversations, and the right conditions to thrive. Shape those conditions, adjust as needed.
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Solve problems with, not for, teams
Great design isn’t about stepping ahead, it’s about moving together. Stay engaged, be a coach, and set the tempo. Sometimes that means accelerating, sometimes slowing down. Always be present.