↓ Problem
↓ Insight
↓ Idea
↓ Implement
↓ Impact
Idea
Mapping Narratives to Navigate Change
To drive alignment across a complex, multi-track program, we created a series of strategic design artifacts that clarified both the long-term vision and near-term execution.
At the core was the Golden Thread: a future-state narrative that outlined how key products like SalesHub, Handheld Ordering for large-format stores, and the B2B Snacks to You platform could deliver cohesive, user-centered experiences.
Updated each program increment and reviewed during planning, the Golden Thread became a North Star for both design and product teams.