↓ Problem
↓ Insight
↓ Idea
↓ Implement
↓ Impact
Impact: Growth, Savings, Faster Onboarding
The implementation of these solutions delivered significant operational improvements for Frito-Lay:
- Increase in average store orders from 51 to 53 annually driven by 30,000 active retailers using Snacks to You, leading to reduced stock shortages and fewer costly rush shipments.
- $8 million in cost reductions achieved through Sales Hub, which improved field efficiency by providing real-time operational visibility and helping managers make data-driven scheduling decisions.
- Training time reduced from 20 hours to just 2 hours, significantly improving onboarding efficiency.
- Improved service speed and delivery accuracy through enhanced coordination between back-office operations and frontline employees.
- Expansion of Sales Hub capabilities—Due to its success, Frito-Lay is now working with IBM to integrate ordering, invoicing, and warehouse management.
Frito-Lay’s digital transformation is ongoing. As Kevin Buehler, Senior Director of Snacks to You, put it:
“It's not like there's a start and stop to this transformation. It’s a process. We’re on this journey and will continue as we evolve with our workforce.”
Future phases of the project will:
- Expand the reach of Snacks to You to more retailers and optimize AI-driven recommendations.
- Integrate more operational features into Sales Hub, including warehouse management tools.
- Refine user experience through ongoing research, ensuring the solutions continue to meet the needs of both employees and retailers.
By leveraging design thinking and user-centered methodologies, this initiative has transformed how Frito-Lay operates, setting a new standard for efficiency, visibility, and customer satisfaction.