↓ Overview
↓ Problem
↓ Insight
↓ Idea
↓ Implement
↓ Impact

Brendan Appe

To further reduce uncertainty, the platform introduced the Snack Score, a real-time, market-based ranking system that helps retailers understand which products are trending in comparable locations.
This gave storeowners confidence that they were ordering snacks their customers actually wanted, not just what was available in the catalog.

Clicking the Snack Score reveals why a product is recommended based on local demand, trends, and customer preferences.

Building on this, we launched Smart Swaps: a feature that automatically recommends product adjustments to improve a store’s overall Snack Score.
With a single click, store owners can replace overstocked or underperforming items with high-demand alternatives tailored to their region and customer preferences.

To bring Snack Score and Smart Swaps to life, I partnered with data science, engineering, and Salesforce architects to define the recommendation logic.
We leveraged Salesforce Commerce Cloud’s native capabilities, progressively enhancing them with large language models to surface recommendations based on regional trends, store type, and customer preferences.

We took a progressive enhancement approach—starting with generalized recommendations and evolving as data quality improved. Over time, the system became more intelligent, tailoring suggestions to each storefront’s size, location, and purchasing patterns, all within the constraints of our existing infrastructure.

For more advanced users, the Boost Your Shelf Dashboard provided a deeper layer of customization. These features gave power users the tools to continually optimize their shelves and increase sell-through.

The Boost Your Shelf dashboard allowed storeowners to fine tune order mixes and save them for later.

Complementing this was the Insights Dashboard, which offered storeowners a centralized view of order history, sales performance, and demand trends.
By analyzing this data, the system could suggest timely reorder opportunities, flag slow movers, and align product recommendations with upcoming seasonal events. Altogether, Snacks to You turned ordering into a strategic advantage for small retailers.

The Insights Dashboard offered storeowners a centralized view of order history, sales performance, and demand trends.

We successfully increased average orders from 51 to 53 annually by launching Snacks to You, streamlining ordering for over 30,000 stores.

At this scale, the bump in orders would mean $48M to $90M in additional annual revenue. While I don’t have the specific numbers, that’s a lot of potential cabbage.