↓ Overview
↓ Problem
↓ Insight
↓ Idea
↓ Implement
↓ Impact

Brendan Appe

These tools help managers better allocate resources, track workforce efficiency, and ensure seamless coordination between field teams and central operations.
Optimized for tablets, these applications support a hybrid workforce, allowing managers to seamlessly transition between home office work and field operations while maintaining full oversight of their teams.

Integration with Salesforce Service Cloud enabled streamlined schedule views for front line managers.

As Design Director of the program, I oversaw the development of closed feedback loops to ensure continuous refinement of Sales Hub. We conducted an ongoing mix of in-person and remote usability testing, not only to validate our solutions against the original pain points but also to uncover new opportunities for UX improvements.
In-person sessions took place at a controlled testing site, where participants engaged with the prototype under the guidance of a moderator and note-takers. Remote sessions were conducted via Zoom, allowing for broader user input.

Throughout testing, we tracked user task difficulty using Single Ease Questions (SEQ) scores and gathered qualitative feedback through System Usability Scale (SUS) surveys. By systematically following up on user feedback, we ensured that insights directly informed iterative design improvements, creating a product that was both intuitive and effective for frontline employees.

Testing providing us with valuable insights that we were eager to share out with the rest of the team and larger program.

“Sales Hub has transformed how we manage our frontline workforce. The insights and automation help our team stay agile, ensuring our products are always where they need to be.”
Frito-Lay Operations Manager