Frito-Lay
Smarter Shelves
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OverviewAs Design Director for a multi-year initiative with Frito-Lay, I led efforts to reimagine how frontline employees and small-format retailers interact with the business—modernizing legacy systems and reshaping workflows to empower smarter stocking, faster delivery, and data-driven decision-making across 30,000+ retail stores.
My Team05x User Experience Designers
01x User Researchers
02x Business Analysts
My RoleDesign Leadership & Strategy
Hands-on Execution & Product Delivery
User-Centered Research & Insights
Team Management & Mentorship
Cross-Functional Processes
Our Impact
$48M to $90M additional revenue in small-format store orders
$8 million reduction in operational cost achieved
90% less time to onboard new team members