Framing Strategy & Aligning Teams
To ensure our design work was grounded in both business outcomes and user needs, I partnered with program leadership, product owners, and engineering leads to establish a structured, repeatable approach to strategic alignment.
We began by conducting working sessions with business stakeholders to define clear objectives, translating them into SMART goals, measurable change metrics, and research directives.
I facilitated alignment sessions with business leaders to translate growth objectives into SMART goals and research directives.
From there, we engaged in root cause research, mapping the behavioral and operational barriers impacting things like ordering confidence, product mix accuracy, and time between orders.
Mapped root causes of user pain points to directly inform product priorities and experience improvements.
These insights directly informed a prioritized opportunity roadmap, which I co-developed with technical leads by balancing user impact against technical feasibility. This became our north star for backlog grooming and product planning.
Co-created a prioritization grid with technical teams to balance user impact with feasibility across initiatives.
Finally, I helped codify this approach into a goal-to-execution process model that guided cross-functional collaboration throughout the program—ensuring our design efforts remained connected to business KPIs and continuous iteration.
Defined a repeatable strategic framework guiding the program from business alignment through to iterative delivery.