↓ Overview
↓ Problem
↓ Insight
↓ Idea
↓ Implement
↓ Impact

Brendan Appe

"Brendan has been instrumental in transforming the way we approach supply chain visibility at Toyota. His leadership in design and strategic thinking brought clarity to a complex problem, ensuring that our teams had intuitive, human-centered tools to navigate supply chain disruptions effectively. He introduced us to new ways of working, leveraging Enterprise Design Thinking to align stakeholders and deliver solutions that provide real-time transparency into vehicle locations, estimated arrival times, and delivery prioritization. His ability to balance business needs with user experience has made a significant impact on our efficiency and customer satisfaction."

Demand & Supply Management Executive Sponsor, Toyota

Impact

Together, we delivered Cube, Toyota’s new nerve center for supply chain management. More than a product, Cube became a model for how teams could work better together:

99% reduction in time to retrieve aggregate vehicle records
80%+ ETA accuracy for vehicles in transit
20% reduction in status inquiries from dealers and internal teams
Four product MVPs launched across 12 regions, backed by a growing user base
Introduction of the Tess Design System, enabling consistent, scalable UX across the program

The real win? Communication became a capability.
Teams moved from phone trees and email chains to shared views and coordinated actions. From damage inspection after a hailstorm to proactive dealer updates, Toyota teams now operate from a common platform and a common understanding.

This wasn’t just a systems transformation. It was an organizational one. It helped shape culture. It helped Toyota move from confusion to clarity, and from disjointed tools to shared intent.