↓ Problem
↓ Insight
↓ Idea
↓ Implement
↓ Impact
I led the strategic design foundation for Toyota’s supply chain transformation, including guiding research, delivering alignment artifacts, and end-to-end UX design for several core capabilities.
Over two years, I balanced hands-on execution with team leadership—owning experiences like Logistics, Holds Management, and the Alerts Framework, while mentoring designers on areas like Event Management and Supply Pipeline.
The Problem
At the height of the pandemic, Toyota’s supply chain was under immense pressure. Dealers couldn’t provide reliable updates to customers. Regional planners struggled to trust their data. Teams relied on siloed tools and outdated systems that weren’t built for transparency or cross-functional collaboration.
“I don’t care if it’s due to COVID, a supplier who can’t deliver a part, or any of the other countless disruptions that come with it. What we need is transparency—so we can tell a customer their vehicle will arrive in two weeks, ten days, or even four months. And more importantly, so we can update them when that changes.”
Danny Wilson, Head of the Toyota National Dealer Advisory Council